Cookies Policy

Last updated: 11 June 2026

About this Cookies Policy

This Cookies Policy explains how ShellyFit IFBB Pro uses cookies and similar storage or access technologies when you visit this website. It should be read together with our Privacy Policy, which explains how we handle personal data.

We may update this policy when website features, service providers, or legal requirements change. The latest version will always appear on this page.

1. What cookies are

Cookies and similar technologies

Cookies are small text files stored on your computer, phone, tablet, or other device when you visit a website. They can help a website work securely, remember choices, understand how visitors use pages, and provide embedded or personalised features.

Similar technologies can include local storage, pixels, tags, software development kits, and device identifiers. References to “cookies” in this policy include these technologies where relevant.

2. The rules that apply

Consent and strictly necessary cookies

UK rules require websites to provide clear information about cookies and, in most cases, obtain consent before storing or accessing non-essential cookies on a device.

Cookies that are strictly necessary to provide a service you request, operate essential security, remember a consent choice, or enable core website functions may be used without consent. Non-essential analytics, functional, embedded-media, or marketing cookies should only be activated after an appropriate choice has been made.

3. How this website may use cookies

Cookie categories

The website may use the following categories. The exact cookies present can change as website features and service providers are updated.

• Strictly necessary cookies: required for security, WordPress administration, forms, session handling, consent preferences, and other core website functions.
• Preference cookies: remember choices such as display, language, interface, or consent settings.
• Analytics and performance cookies: help us understand visits, page use, technical performance, and how the website can be improved.
• Functional and embedded-content cookies: support features provided by services such as video, galleries, maps, forms, social feeds, or other interactive content.
• Marketing cookies: may be used to measure campaigns, personalise advertising, or understand activity across websites and platforms.

4. First-party and third-party cookies

Who sets cookies

First-party cookies are set by the ShellyFit IFBB Pro website. Third-party cookies are set by external providers whose tools or content are used on the website.

Third-party services may include video and social-media embeds, website analytics, forms, newsletter tools, payment or booking services, security services, and other website integrations. Those providers control their own cookies and process information under their own privacy and cookie terms.

5. Current website features

Cookies that may be encountered

Depending on the page you visit and the features you use, cookies or similar technologies may be associated with:

• WordPress and website security, including login or administrator cookies for authorised users.
• Contact, enquiry, application, or other website forms.
• Newsletter subscriptions and email communications.
• Embedded YouTube videos or video feeds.
• Instagram or other social-media feeds, links, and embedded content.
• Popups, interface preferences, and consent choices.
• Analytics or performance tools, if enabled.

A cookie consent plugin will be used to provide the current detailed cookie inventory, including cookie names, providers, purposes, categories, and durations where available. That live inventory should be treated as the most current technical record once enabled.

6. Your choices

Accepting, rejecting, and changing consent

When a cookie consent tool is enabled, you will be able to accept or reject non-essential cookie categories and change your preferences later. Rejecting non-essential cookies should not prevent access to the main website, although some embedded or optional features may not work.

Withdrawing consent does not affect processing that took place before consent was withdrawn. A small necessary cookie may be used to remember your consent choice.

7. Browser controls

Managing cookies on your device

Most browsers allow you to view, delete, block, or restrict cookies. You can usually find these controls in the browser privacy or security settings.

Blocking all cookies may affect website functionality, and deleting cookies may remove saved preferences. Private or incognito browsing can reduce local storage after a session, but it does not make browsing anonymous.

8. Embedded content

Video and social media

Pages may include content from third-party platforms such as YouTube, Instagram, LinkedIn, TikTok, or other social services. These providers may set cookies or collect device and usage information when content loads or when you interact with it.

Where technically supported, non-essential embedded content should remain blocked until the relevant consent is given. You should review the privacy and cookie information published by the third-party platform for further details.

9. Analytics and measurement

Understanding website use

Analytics tools may be used to understand visitor numbers, popular pages, referral sources, devices, and website performance. Where analytics cookies are not strictly necessary, they should only operate after consent.

We aim to use only information reasonably needed to maintain and improve the website. Analytics settings and retention periods may be adjusted when the cookie consent plugin is configured.

10. Retention

How long cookies last

Some cookies last only for the current browser session and are removed when you close the browser. Others remain for a set period or until you delete them.

Cookie duration depends on its purpose and provider. Once the consent plugin and cookie scanner are enabled, the detailed cookie list should show available duration information and be reviewed regularly.

11. Changes to website services

Keeping the policy accurate

Website plugins, embedded services, analytics tools, and third-party platforms may change the cookies they use. We will review this policy and the cookie inventory periodically, particularly when new functionality is introduced.

If cookie use changes in a way that requires fresh consent, the website should ask you to make a new choice.

12. Contact

Questions about cookies

If you have questions about this Cookies Policy or the use of cookies on this website, please contact ShellyFit IFBB Pro using the contact form or contact details provided on the website.

For more information about UK cookie rules and your rights, visit the Information Commissioner’s Office.