Privacy Policy

Last updated: 29 May 2026

How we handle your personal data

ShellyFit IFBB Pro respects your privacy and is committed to protecting your personal information. This Privacy Policy explains how we collect, use, store and protect personal data when you visit our website, contact us, enquire about coaching, book services, or work with us.

This policy is written for visitors, clients, prospective clients, collaborators, and anyone who communicates with ShellyFit IFBB Pro. It should be read together with any privacy information provided when you complete a form, make a booking, or join a coaching programme.

1. Who we are

The data controller

ShellyFit IFBB Pro provides fitness, personal training, nutrition, bodybuilding, gymnastics, modelling, performance, and coaching-related services online and in person.

Controller: ShellyFit IFBB Pro / Michelle “Shelly” Fredua-Mensah
Location: London, United Kingdom / online worldwide
Contact: please use the contact form or enquiry details provided on this website.

For data protection purposes, the controller is responsible for deciding how and why your personal data is used.

2. The personal data we collect

Information you may provide to us

The personal data we collect depends on how you interact with us and which services you request. This may include:

• Identity and contact details, such as your name, email address, phone number, location, social media handle, and preferred contact method.
• Enquiry details, including messages you send through the website, email, social media, forms, calls, or other contact methods.
• Coaching information, such as your fitness goals, training history, lifestyle, availability, check-in responses, progress updates, and competition or performance objectives.
• Health and body-related information, where relevant to coaching, such as injuries, medical conditions, measurements, weight, progress photos, food preferences, allergies, and other wellbeing information you choose to provide.
• Booking and payment information, such as appointment details, invoices, transaction references, and payment status. Full card details are usually processed by secure third-party payment providers and are not stored by us.
• Website usage data, including IP address, browser type, device information, pages visited, referral source, and cookie preferences.
• Marketing preferences, such as whether you have opted in to receive updates, offers, newsletters, or event information.

3. How we collect data

Sources of personal information

We collect personal information directly from you when you submit a form, send an email, message us, book a service, purchase a programme, complete a questionnaire, attend a session, or provide information during coaching.

We may also collect limited technical information automatically when you use the website, such as cookies, analytics data, and security logs. If you interact with us through social media or third-party platforms, those platforms may also provide limited information in line with their own privacy settings and policies.

4. Why we use your data

Purposes and lawful bases

We only use personal data where we have a lawful basis under UK data protection law. The main reasons we use your data are:

• To respond to enquiries and communicate with you about coaching, services, bookings, or collaborations. Lawful basis: legitimate interests or steps before entering into a contract.
• To provide coaching and related services, including planning, check-ins, support, progress tracking, and client administration. Lawful basis: contract.
• To manage payments, bookings, records, and business administration. Lawful basis: contract, legal obligation, and legitimate interests.
• To personalise coaching safely and effectively using information you choose to provide about your goals, training, lifestyle, health, or wellbeing. Lawful basis: explicit consent where special category data is involved.
• To improve the website and services, monitor performance, understand visitor behaviour, and protect the website from misuse. Lawful basis: legitimate interests and consent where required for cookies.
• To send marketing communications where you have opted in or where law allows us to contact existing clients about similar services. Lawful basis: consent or legitimate interests, depending on the communication.
• To comply with legal, tax, accounting, safeguarding, insurance, or regulatory obligations. Lawful basis: legal obligation and legitimate interests.

5. Health, fitness, and sensitive information

Special category data

Some coaching services may involve information about health, fitness, nutrition, injuries, medical conditions, body composition, progress photos, or other sensitive personal information. Under UK data protection law, this can be classed as special category data.

We only ask for this information when it is relevant to providing coaching safely and effectively, and we rely on your explicit consent where required. You should only provide information that is accurate and that you are comfortable sharing. Coaching guidance is not a substitute for medical advice, diagnosis, or treatment.

6. Cookies and analytics

Website data and tracking

Our website may use cookies and similar technologies to make the site work, improve performance, understand how visitors use pages, support security, and remember preferences.

Where required, non-essential cookies such as analytics, advertising, or embedded media cookies will only be used with your consent. You can adjust cookie settings through the website cookie banner or your browser settings.

7. Marketing communications

Updates, offers, and newsletters

If you subscribe or otherwise opt in, we may send you updates about coaching availability, services, events, content, offers, or news from ShellyFit IFBB Pro.

You can unsubscribe or opt out at any time by using the unsubscribe link in marketing emails, changing your preferences where available, or contacting us directly. We do not sell your personal data to third parties.

8. Who we share data with

Service providers and partners

We may share personal data with trusted service providers where necessary to operate the website, manage bookings, communicate with you, process payments, deliver coaching, run email marketing, manage forms, provide IT support, store files, or meet legal and accounting obligations.

These providers may include website hosting companies, form and email providers, payment processors, booking systems, analytics providers, professional advisers, insurers, and legal or regulatory authorities where required.

Where we use service providers, they are expected to handle personal data securely and only for the purposes instructed.

9. International transfers

Working online and worldwide

Because services may be provided online and some technology providers operate internationally, your personal data may be processed outside the United Kingdom. Where this happens, we take reasonable steps to ensure appropriate safeguards are in place, such as adequacy regulations, standard contractual clauses, or equivalent protections where required.

10. How long we keep data

Retention

We keep personal data only for as long as reasonably necessary for the purpose it was collected, including to provide services, manage enquiries, maintain records, comply with legal obligations, resolve disputes, and protect legitimate business interests.

• General enquiries are usually kept only as long as needed to respond and manage follow-up.
• Client records may be kept for the duration of the client relationship and for a reasonable period afterward for business, insurance, tax, and legal reasons.
• Financial and transaction records may be kept for the period required by tax and accounting law.
• Marketing preference records may be kept to evidence consent or opt-out status.

11. How we protect data

Security

We use reasonable technical and organisational measures to protect personal data against unauthorised access, loss, misuse, alteration, or disclosure. These measures may include restricted access, secure passwords, reputable service providers, website security tools, and careful handling of sensitive coaching information.

No website, email, or online service can be guaranteed completely secure. Please avoid sending highly sensitive information unless it is necessary for the service and you are comfortable doing so.

12. Your rights

Your data protection choices

Under UK data protection law, you may have rights to:

• Request access to the personal data we hold about you.
• Ask us to correct inaccurate or incomplete information.
• Ask us to delete your personal data in certain circumstances.
• Ask us to restrict or object to certain processing.
• Request a copy of your data in a portable format where applicable.
• Withdraw consent at any time where processing is based on consent.
• Object to direct marketing at any time.

To exercise these rights, contact us using the details provided on this website. We may need to verify your identity before responding. You also have the right to complain to the UK Information Commissioner’s Office at ico.org.uk.

13. Children

Age restrictions

Our website and services are not directed at children under 16. We do not knowingly collect personal data from children without appropriate consent. If you believe a child has provided personal data to us, please contact us so we can review and remove it where appropriate.

14. Third-party links and platforms

External websites

The website may include links to third-party websites, social media platforms, embedded content, payment pages, or booking tools. Those third parties are responsible for their own privacy practices. Please review their privacy policies before providing personal information to them.

15. Changes to this policy

Updates

We may update this Privacy Policy from time to time to reflect changes in our services, legal requirements, or website functionality. The latest version will be published on this page with the updated date shown at the top.

16. Contact

Questions about privacy

If you have questions about this Privacy Policy or how your personal data is handled, please contact ShellyFit IFBB Pro using the contact form or contact details provided on this website.